Drip Check with Some of India’s Best Hip-Hop Merch
(Clockwise from top left) Desi hip-hop artists like Emiway Bantai, King, Shah Rule and Badshah have been acing their merch game. Photos: Getty, Rahul Chari (Shah Rule)
Gone are the days when artist merch meant a generic T-shirt with a logo slapped on. You know, those cheap tees with a logo slapped on, the kind you’d wear to sleep or to the gym (if you even bothered to buy them).
Indian hip-hop changed the game. Now, merch isn’t just about supporting your favorite rapper, it’s about flexing your style, your attitude, and your place in the culture. From oversized hoodies that feel like a warm hug to tees that scream rebellion, India’s top rappers aren’t just making music; they’re building brands. Whether it’s Shah Rule and Dino James’ ‘Paapi’ collection, which channels raw energy, or Divine’s Gully Gang merch, which is basically a badge of street cred, these aren’t just clothes; they’re statements. And the best part of their merch is that they actually look good.
So if you’ve been sleeping on India’s rap merch revolution, it’s time to wake up. We’re breaking down the hottest drops from the country’s biggest hip-hop names because trust us, your wardrobe needs an upgrade.
Shah Rule & Dino James – Paapi Merch
Shah Rule and Dino James are two of the most versatile voices in Indian rap, and their latest merch drop is proof that music and fashion go hand in hand. Their Paapi merch, launched in collaboration with MyFandom, is making waves for all the right reasons. The collection is bold, rebellious, and unapologetic, just like their music. Their collection includes a Black “कमीना” tee, which is a head-turner, featuring bold Devanagari script in a deep red color.
The other one from the collection is a White “Paapi” tee, which is clean yet bold and features “Paapi” written in a Gothic-style deep red font on the chest. The design is deceptively simple but carries weight — “Paapi” (sinner) reflects the album’s themes of struggle, survival, and self-reflection. The oversized fit gives it a relaxed, effortlessly stylish feel, perfect for fans who love understated yet statement-making fashion.
Karan Kanchan – Neck Wreck Crew
If there’s one producer who’s redefining bass music and aggressive rap beats in India, it’s Karan Kanchan. Known for his mosh-pit energy and headbanger-worthy anthems, Kanchan has taken things a step further with his Neck Wreck Crew merch with his Quadscore team. And trust us, it’s not just another rap T-shirt drop, it’s an entire movement.
The collection is for those who love high-energy, adrenaline-pumping music. From graphic-heavy designs that feature loud, punk-inspired elements to minimal logo-based pieces, this collection has something for every streetwear enthusiast. Inspired by heavy metal, Japanese culture, and underground hip-hop aesthetics, this merch line represents the unique style that Kanchan has championed in his music. One of the key pieces from the collection is tie-dye tee, which features a high-contrast print of their brand’s typography.
Emiway Bantai – EB Store
If there’s anyone who knows how to keep it real and independent, it’s Emiway Bantai. His EB Store merch is as raw and energetic as his music, catering to fans who want a piece of his no-nonsense attitude. The collection features oversized hoodies, bold typography, and clean yet statement-driven designs. One of the bestsellers is their EB Signature Hoodie, featuring a minimalistic yet powerful logo with “Bantai” scrawled across the back in graffiti-style font. His street-ready T-shirts sport edgy graphics and lyrics from his tracks, making them perfect for those who live and breathe his music. For anyone who follows Emiway’s journey from an underground rapper to a global name, his merchandise isn’t just clothing, it’s a badge of loyalty to his independent hustle.
King – Champagne Talk Merch
King’s Champagne Talk merch isn’t just about looking good, it’s about oozing confidence. Just like his music, the collection has a smooth, luxury-inspired aesthetic while keeping the streetwear vibe intact. The signature Champagne Talk tee features sleek typography and his name logo, giving off that effortless “boss energy.” The hoodies come in deep-toned colorways like navy, maroon, and forest green, designed to match the smooth and stylish vibe King brings to his music. If you’re someone who walks into a room and owns it, King’s Champagne Talk merch is exactly what you need to match that energy.
Divine – Gully Gang Merchandise
When Divine said, “Apna time aayega,” he wasn’t just talking about his music, he was building a whole empire. His Gully Gang merch has become a staple in Indian streetwear, with designs that echo Mumbai’s underground rap movement. The collection features oversized tees, classic Gully Gang logo pieces, and bold graphic prints inspired by street culture. One of the standout pieces is the Gully Gang jacket, featuring embroidered patches and a sleek monochrome design. Their OG logo hoodie, with its bold black-and-white design, is another fan favorite. Gully Gang merch isn’t just about wearing a brand, it’s about repping an entire movement that started from the streets and took over the mainstream.
Badshah – Badfit Clothing
Badfit T is all about stylish, premium streetwear, reflecting his larger-than-life personality. Unlike most artist merch, Badfit isn’t just about being a rapper’s side hustle, it’s a serious fashion brand in its own right. The collection includes bold graphic tees, cozy oversized hoodies, and effortlessly cool joggers. The fan favorites include The Wave Hoodie, featuring a slick embroidered logo with a wavy design that symbolizes movement and energy. The Badfit Signature tee, with its clean typography and subtle branding, is another must-have. If you’re into sleek, high-quality streetwear that makes a statement, Badfit is your go-to.
